Branding & Advertising

Almost every year, the Vista Now logos undergo a transformation. This year’s transition from old to new was a bit more drastic. In an attempt to tie together all of our platforms, the logo truly served as a basis of this year’s theme for all of our platforms.


Mountain Vista Media

This logo was one of the first things that I had ever designed completely from scratch and on my own.

After deliberating with the staff over multiple designs, we all voted and selected one logo to use on both our website and our social media platforms.

Every year, our staff also creates shirts and jackets that we wear on special occasions such as newsmagazine distribution day.

Using a logo I created that was extremely similar to our standard advertising logo, my senior co-editor Amy Huang helped to create jackets and shirts for everyone on Custom Ink.


Broadcast

Despite placing almost everything under one umbrella, the video program still now uses something somewhat unique from the rest of Mountain Vista Media.

Much like the Mountain Vista Media logo, the Vista Now Video logo uses a custom font that allowed to letters to look more like peaks. The square shape was formed to allow the logo to be printed and stuck onto our broadcast program’s stand-up microphones. For the same reason, we also left the logo in plain black and white to allow for the greatest contrast.


Advertising

The Vista Now advertisements, that can also be found in the design portion of this portfolio, were based mainly off of these designs. The mountain line was used in nearly everything, from the website to the yearbook.

When designing the advertisements for Vista Now, I found it important to ensure every sport was receiving equal attention. This photo was taken from a gallery I posted on the first unified soccer game.

This advertisement used a photo from the women’s volleyball gallery senior staffer Kenzie Winslow and I posted.

This photo from a golf practice was posted to the Vista Now Facebook page rather than the website, so the information overlaid on the photo redirects viewers to our social media platforms.

This photo from a golf practice was posted to the Vista Now Facebook page rather than the website, so the information overlaid on the photo redirects viewers to our social media platforms.

This advertisement was used to redirect our readers to our website to read more about fashion.