Branding & Advertising
Almost every year, the Vista Now logos undergo a transformation. This year’s transition from old to new was a bit more drastic. In an attempt to tie together all of our platforms, the logo truly served as a basis of this year’s theme for all of our platforms.
Mountain Vista Media
After deliberating with the staff over multiple designs, we all voted and selected one logo to use on both our website and our social media platforms.
Every year, our staff also creates shirts and jackets that we wear on special occasions such as newsmagazine distribution day.
Using a logo I created that was extremely similar to our standard advertising logo, my senior co-editor Amy Huang helped to create jackets and shirts for everyone on Custom Ink.
Despite placing almost everything under one umbrella, the video program still now uses something somewhat unique from the rest of Mountain Vista Media.
Much like the Mountain Vista Media logo, the Vista Now Video logo uses a custom font that allowed to letters to look more like peaks. The square shape was formed to allow the logo to be printed and stuck onto our broadcast program’s stand-up microphones. For the same reason, we also left the logo in plain black and white to allow for the greatest contrast.
The Vista Now advertisements, that can also be found in the design portion of this portfolio, were based mainly off of these designs. The mountain line was used in nearly everything, from the website to the yearbook.